Loyalty Program Management

With over 20years of experience in managing our own in-house loyalty program - Dining Plus, we decided to venture into loyalty program management by providing our expertise to give customers rewards for brand loyalty and provide the companies with a wealth of consumer information.

Few of the Loyalty Programs that we have managed are:

flydubai Lifestyle Program (Employee Benefit)

The flydubai Lifestyle program is an employee benefit program created for around 3500 employees of flydubai. The program has a 2 tier approach (Lifestyle & Lifestyle Plus), wherein the basic motive is to provide discounts in outlets and gym access across the UAE. Today this program allows flydubai Lifestyle members to enjoy discounts across 1000 outlets in the UAE.

In addition, members also have gym access at:

  • Le Meridien – Airport Road

  • Four Points By Sheraton – Sheikh Zayed Road

  • Media One – Dubai Media City

  • Master Card:

    For Master Card, we acquired and managed around 300 outlets for the Priceless Arabia Initiative.


    For ADCB, we acquired around 200 outlets in 2 months in the Dining category and around 40 Merchants for Value voucher program.


    We have acquired and manage floating gym memberships for ADIB Gold And Diamond Card Holders

    Dubai First

    We acquired floating gym memberships and voucher booklets for Dubai First


    Easy payment plan options were provided to customers of CBI

    • Address:
      201-202 Carerra Building, Al Karama, Dubai. U.A.E.

    • Phone: +971-4-7047111

    • Email: info@derbygroup.ae